Allta

Contemporary Tailoring for Tall Women

Feeling short at the Tall Society London Brunch!

Colin StewartComment

When was the last time you felt like the shortest person in the room?

For me that was on Sunday at the Tall Society London Brunch. The Tall Society is the brainchild of Bree Wijnaar, a US-based 6’4” woman who has made it her mission to bring like-minded tall women together to network, share stories, laughs and clothing tips. Bree was back in London for the second of her Tall Society London Brunches on August 18th. 50 tall women gathered at the W Hotel, Leicester Square to enjoy some prosecco, a delicious buffet and do a bit of shopping.

From l to r: Laura Schofield of All the Tall Things blog and Otto + Ivy shoes, Emma Stewart from Allta, Bree Wijnaar the Tall Society organizer, Joanna Scott from Low Heels and Natalie Matthews from Height of Fashion

From l to r: Laura Schofield of All the Tall Things blog and Otto + Ivy shoes, Emma Stewart from Allta, Bree Wijnaar the Tall Society organizer, Joanna Scott from Low Heels and Natalie Matthews from Height of Fashion

Allta was one of the five sponsors taking a vendor slot and we were there alongside other tall clothing and footwear brands: Tall Glass of Water, Height of Fashion, Sante + Wade and Low Heels.

What a great experience it was, too. After a bit of networking and retail therapy, the group was treated to a great speech from Laura Schofield, the brains behind the All the Tall Things fashion and lifestyle blog, who is about to launch her own footwear brand, Otto + Ivy. Laura spoke about the connections tall women make with other tall women: those who actually get what it’s like to stand out from the crowd. She spoke about ‘tall shaming’ and how it is, actually, a thing. You can see and hear Laura in action by going to her Facebook page, here.

I spoke to women about various tall issues they have from the struggles they face raising their tall daughters, how difficult it can be finding party clothes with a wow factor in longer lengths and how difficult it is, generally, finding good quality clothing that fits.

And that, in case you had forgotten, is why Allta came into being. We recognize that finding good quality clothing made from top quality fabrics that is designed to fit a taller frame is difficult and we want to help. After years of not being able to find shirts and jackets that weren’t either too short in the arm or made from a shoddy polyester blended fabric, we decided that enough was enough. We wanted to wear jackets that would actually fit us, flatter us, be made from great fabrics and come in different colours to the standard black, navy and brown.

Allta’s Moreton wool blazer in turquoise and pink, and our Blewbury military style jacket in olive green

Allta’s Moreton wool blazer in turquoise and pink, and our Blewbury military style jacket in olive green

So, here we are, one year on from our launch and with our gingham shirts newly released to add to our collection. The focus is still on getting things long enough in the arms and the body (and we’ve added a couple of extra centimetres on to both in our shirts to allow for the fact that they are made from cotton, which is prone to a little shrinkage), and on being made from the best quality fabrics.

Our Aston shirt is made from cotton gingham, a perennially popular fabric that is light-hearted and versatile enough to work either for a day out in the country or a day in the office. It always looks crisp and fresh and we’ve added contrasting button plackets and cuff insides as well as contrasting mother-of-pearl buttons for that extra bit of interest.


Allta’s Aston gingham shirt in blue, navy and pink

Allta’s Aston gingham shirt in blue, navy and pink

I was wearing one on Sunday, which is maybe one of the reasons why I felt ‘normal’ height: I am 6ft tall and was wearing a shirt and jacket that actually fit!

Henley 2019: our first birthday!

Colin StewartComment
Modelling the Blewbury jacket in front of the Allta shop at this year’s Henley Royal Regatta

Modelling the Blewbury jacket in front of the Allta shop at this year’s Henley Royal Regatta

July saw our first birthday so we went back to where it all began and took a stand in the Shopping Village at the Henley Royal Regatta for a second year.

This year, rather than sweltering in 30 degree heat for five days, we enjoyed some more comfortable temperatures and took the opportunity to watch some of the racing as well as meeting some of the thousands of people who came along to the riverbank to eat, drink, sunbathe – and shop.

It was great to meet lots of new tall women, as well as some who’d spotted us last year and come back to take a second look. We had a record-breaking few days of sales and stocks are now running low on stock, particularly in the smaller sizes (we are completely out of the size 10 in the navy Moreton blazer, for example, and only have two of that size left in the turquoise).

Here are a few pictures of the Regatta to give you a flavour of the event – and show you the view we had across the water.

From left to right: our view over the river, a race in progress, one of the competing crews and the crowds along the riverbank taking it all in.

If you missed us there, why not come along to the Tall Society London Brunch next month where we will be showcasing our new gingham shirts. As well as enjoying a delicious brunch and meeting a whole bunch of fellow tall women, you’ll also get the chance to take a closer look at Australian tall brand, Height of Fashion British brand, Tall Glass of Water, and the footwear from Sante & Wade.

Click on the link here to book your tickets.

And if you’re not in or near London, we’re going to be at the Blenheim Horse Trials in September. See our events page for more details.

See you there!