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Allta – Our Story
Allta was founded by Emma Stewart, along with husband, Colin, to provide high quality clothing for women 5ft 10" and above where the emphasis is on using the best fabric, creating the best fit and providing a touch of affordable luxury. Allta clothing is designed from the couple’s base in the Oxfordshire countryside and all the jackets are manufactured in London using natural fabrics where possible.
Emma is 6ft tall and has always worked in the creative industries, where jeans and a t-shirt is the typical dress code. But tempting as it is to throw on a pair of jeans and a jumper in the morning, she has always appreciated how a good quality jacket can pull an outfit together and make you look on top of your game.
However, finding that jacket – something sharp, cool and feminine – to achieve the desired look has always been something of a challenge. Emma found that tall ranges generally only carried a few colours: the standard black, beige and brown, and were often made from cheap, poor quality fabrics such as polyester or acrylic. This prompted Emma to focus on premium fabrics and fun colours to launch Allta with that elusive wardrobe staple for the taller woman: elegant jackets that fit.
Allta launched in July 2018 selling two styles of jacket from their pop-up shop at the Henley Regatta Shopping Village.
The Moreton blazer is a 100% wool blazer, fully lined, with functioning cuffs. It is finished with mother-of-pearl buttons and contrasting piping all around the edge of the jacket and on the pockets. The Moreton blazer is available in four colours: navy blue, silver grey, turquoise and hot pink.
Allta has also included a relaxed fit cotton, military style jacket in its first collection. The Blewbury jacket is made from 100% cotton twill with a pull cord for cinching it in at the waist. It is lined with a contrasting colour, finished with zips, popper fasteners and has four patch pockets on the front. The Blewbury jacket is available in olive green with a mustard gold lining & zips and silver grey with a turquoise lining and zip colour.
In April 2019 Allta introduced the Aston Shirt: a tailored shirt made from pink cotton gingham with contrasting details in blue and blue mother-of-pearl buttons.
Emma Stewart, 49, lives in South Oxfordshire with her husband, Colin, and cockapoo, Wilf. Emma has spent her career in the creative industries, including stints in publishing, radio production, journalism and PR. She has worked in environments as diverse as the City of London and from home in a country village, but has always struggled to find the kinds of good quality clothing she likes to fit her 6ft frame. As a jacket addict, she therefore started Allta Ltd with a plan to offer premium jackets made from high quality fabrics to tall women everywhere who struggle, like she does, to find the right things to wear for work and at weekends.
In the Press
Kate on Thin Ice (blog):
Tall Fashion Adventures (tall fashion blog):
Want Her Outfit (fashion blog):
Tall Singles (blog):
She So Styles (fashion channel on YouTube):
InCheshire (print magazine and online):
Founded by Emma (49) and Colin (54) Stewart.
Based in South Moreton, South Oxfordshire (between Didcot and Wallingford)
Emma gave up work full-time (in the Production Services unit for Creative England: helping to facilitate TV and film production in the English regions) at the end of March 2017.
Allta was registered with Companies House in May 2017.
Colin has been self-employed for 15 years and has his own company, Timbermark ID Systems, which provides the registered office base for Allta.
Allta’s first collection was launched at the Henley Regatta and online in July 2018. The collection comprises 2 jacket styles: a wool blazer available in 4 colours and a cotton, military style, jacket available in 2 colours. A third product: a tailored cotton shirt, was added in April 2019.
Allta manufactures its garments in London.
Allta aims to fill the gap for premium products for the tall market and is committed to using high quality fabrics and avoiding synthetic fibres.
Allta’s aim is to be a sustainable, environmentally friendly fashion brand: using natural fabrics and manufacturing in the UK is a good starting point.
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